Privacy Policy

At ONISTA, a brand of Xcel Marketing, we respect your privacy and are committed to protecting the information entrusted to us.

This Privacy Policy explains how ONISTA may collect, use, store, process, and protect information when you visit our website, communicate with us, purchase or use our products and services, use our applications, interact with our digital platforms, or communicate with us through channels such as RCS, SMS, email, telephone, or other messaging services.

By accessing or using our website, applications, products, or services, you acknowledge that you have read and understood this Privacy Policy.

1. About ONISTA

ONISTA is a brand of Xcel Marketing.

ONISTA operates in the digital technology and product sector, developing, manufacturing, integrating, and supplying technology-enabled products and services for businesses, institutions, organizations, and other users.

Our activities may include the development and manufacture of audio and communication products, connected and IoT-enabled devices, software and mobile applications, digital platforms, automation systems, and customized technology solutions designed around specific operational requirements.

Depending on the product or service, ONISTA may combine hardware, software, connectivity, cloud services, mobile applications, communication technologies, and other digital technologies.

For the purposes of this Privacy Policy, “ONISTA,” “we,” “us,” and “our” refer to ONISTA and, where applicable, its parent/business entity, Xcel Marketing.

2. Information We May Collect

The information we collect depends on how you interact with ONISTA and which products, services, applications, or platforms you use.

2.1 Information You Provide

You may provide information when you:

• Submit an enquiry through our website

• Request product information or a quotation

• Purchase a product or service

• Register for or use an ONISTA application

• Request customer or technical support

• Communicate with our representatives

• Submit feedback or participate in surveys

• Subscribe to communications

• Otherwise interact with our products, services, or digital platforms

This information may include:

• Name

• Mobile or telephone number

• Email address

• Company, organization, or institution name

• Designation or professional role

• Business or delivery address

• City, state, country, and PIN/postal code

• Product or service requirements

• Order and transaction information

• Enquiry and support information

• Information contained in communications with us

We generally collect information that is reasonably relevant to the particular purpose for which it is provided.

2.2 Information Collected Automatically

When you visit our website or use certain ONISTA digital services, some technical information may be collected automatically.

This may include:

• IP address

• Browser type and version

• Device type and model

• Operating system

• Application version

• Date and time of access

• Pages or sections visited

• Referring source

• General usage information

• Technical and diagnostic information

• System and error logs

This information may be used to operate, maintain, secure, troubleshoot, and improve our websites, applications, and digital services.

2.3 Information Associated With Connected Products

Certain ONISTA products and applications may communicate with connected devices, cloud systems, mobile applications, or other digital infrastructure.

Depending on the functionality of the particular product, information such as device identifiers, installation information, configuration information, account information, connectivity information, or operational data may be processed.

The exact information collected will depend on the particular product or service.

Where an application requires access to device permissions or specific information, the relevant permission or notice may be presented through the application or operating system.

3. Information Relating to Other Individuals

You may sometimes provide ONISTA with information relating to another person, such as a colleague, employee, customer, organization representative, delivery contact, or other individual involved in an enquiry, order, project, or service.

You are responsible for ensuring that you are authorized or otherwise legally permitted to provide such information to us.

Where you provide information relating to another individual, you should ensure that the person has been informed where required by applicable law.

4. How We Use Information

We may use information collected through our website, products, applications, and services for purposes including:

• Responding to enquiries and requests

• Providing quotations and product information

• Processing and managing orders

• Delivering products and services

• Providing customer and technical support

• Setting up and maintaining services

• Managing user accounts and applications

• Communicating with customers and users

• Sending service-related notifications

• Providing product updates and relevant information

• Operating and improving our products, applications, websites, and services

• Diagnosing technical problems

• Monitoring system performance and reliability

• Protecting our systems and preventing unauthorized use

• Detecting and addressing fraud, abuse, or security incidents

• Maintaining business and transaction records

• Meeting legal, regulatory, and contractual obligations

• Protecting our legal rights and legitimate business interests

We may also use aggregated or appropriately anonymized information for statistical, analytical, research, operational, and business-improvement purposes.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

These technologies may be used to:

• Provide essential website functionality

• Remember user preferences

• Understand website usage

• Improve website performance

• Maintain website security

• Analyze website traffic

• Measure the effectiveness of marketing activities

Some cookies or similar technologies may be provided by third-party services used by our website.

You may manage or disable cookies through your browser settings. However, disabling certain cookies may affect the availability or functionality of some parts of our website.

6. Analytics and Technical Monitoring

We may use analytics and technical monitoring services to understand how our websites, applications, and digital services are being used and to identify technical or operational problems.

Such information may help us understand:

• Website traffic

• Frequently accessed pages

• General user interaction

• Application performance

• Technical errors

• Traffic sources

• Service reliability

Where third-party analytics or monitoring services are used, those providers may process information according to their own applicable privacy policies and terms.

7. Communications With Users

When you contact ONISTA, submit an enquiry, request information, place an order, or otherwise interact with us, we may use the information you provide to communicate with you.

Depending on the circumstances, communications may be delivered through:

• Telephone

• Email

• SMS

• RCS messaging

• Application notifications

• WhatsApp or other messaging platforms

• Other communication technologies used by ONISTA

Communications may relate to enquiries, quotations, orders, deliveries, support requests, product information, account activity, service notifications, or other matters connected with our relationship with you.

8. RCS Business Messaging

ONISTA may use RCS Business Messaging and related communication technologies to communicate with customers, prospective customers, and other authorized recipients.

RCS communications may include:

• Responses to enquiries

• Product and service information

• Order-related communications

• Customer-support messages

• Service notifications

• Product announcements

• Promotional communications where permitted

8.1 Authorization to Contact a Telephone Number

Where ONISTA uses RCS Business Messaging or another messaging service to communicate with a telephone number, ONISTA will use that number only where we have an appropriate basis or authorization to contact the relevant subscriber, as required by applicable law and the rules governing the messaging service.

Where you provide a telephone number to ONISTA for communication, you represent that you are the subscriber of that number or are authorized by the subscriber to provide the number and permit the requested communication.

You may be required to provide or confirm consent before receiving certain communications.

8.2 RCS Platform Processing

RCS Business Messaging may involve the processing of information by technology providers, messaging platforms, mobile network operators, and related service providers that enable the delivery and operation of RCS communications.

Where ONISTA uses RCS Business Messaging, information reasonably necessary to provide, deliver, secure, maintain, and improve the RCS service may be processed by Google, Jibe, their affiliates, or other relevant technology and messaging providers, in accordance with their applicable terms, policies, and data-processing arrangements.

By choosing to interact with an ONISTA RCS Business Messaging agent or providing your telephone number for RCS communication, you acknowledge and authorize the processing of information reasonably necessary for the RCS communication and related platform operations, subject to applicable law.

8.3 Promotional and Service Communications

Where applicable, promotional communications will be sent only on a lawful basis and using appropriate consent or other permitted communication mechanisms.

You may opt out of promotional communications using the available opt-out mechanism or by contacting ONISTA.

Opting out of promotional messages does not necessarily prevent us from sending essential transactional, service, security, account, or other communications that are necessary to provide a requested service.

9. Sharing and Disclosure of Information

ONISTA does not sell or rent your personal information to third parties for their independent marketing purposes.

We may share relevant information where reasonably necessary to operate our business, provide our products and services, or fulfil a request.

This may include service providers involved in:

• Website and hosting services

• Cloud infrastructure

• Software and technology services

• Application and database services

• RCS, SMS, and messaging delivery

• Email communications

• Payment processing

• Shipping and logistics

• Customer support

• Technical support

• Analytics

• Security and fraud prevention

Such providers may process information on our behalf and may be subject to applicable contractual, technical, organizational, or legal requirements.

We may also disclose information where reasonably necessary to:

• Comply with applicable laws or legal processes

• Respond to lawful requests from government or regulatory authorities

• Protect our rights, property, systems, or safety

• Investigate or prevent fraud, misuse, or security incidents

• Enforce our agreements and policies

• Protect users, customers, employees, or members of the public

10. Third-Party Services

Our website, applications, products, or communications may use or link to third-party websites, applications, platforms, APIs, cloud services, payment services, communication services, analytics tools, or other technologies.

Third-party services operate independently and may have their own privacy policies, terms, and practices.

ONISTA does not control the privacy practices of third parties outside our organization and is not responsible for their independent processing activities.

Where appropriate, we encourage users to review the privacy policies and terms of relevant third-party services.

11. Data Security

We use reasonable technical, organizational, and operational measures intended to protect personal information against unauthorized access, misuse, alteration, disclosure, loss, or destruction.

Depending on the nature of the service, these measures may include access controls, authentication, secure infrastructure, monitoring, restricted access, backups, and other appropriate safeguards.

However, no electronic storage system or Internet transmission can be guaranteed to be completely secure.

Accordingly, while we take reasonable measures to protect information, we do not guarantee absolute security of information transmitted to or stored by our systems.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including:

• Providing products and services

• Maintaining customer and transaction records

• Providing technical and customer support

• Managing business relationships

• Resolving disputes

• Maintaining business records

• Meeting legal and regulatory obligations

• Protecting our rights and legitimate business interests

Retention periods may differ depending on the type of information, the nature of the service, and applicable legal or regulatory requirements.

When information is no longer required, we may securely delete, anonymize, or otherwise dispose of it, subject to applicable obligations.

13. Your Privacy Choices and Rights

Depending on applicable law, you may have certain rights concerning your personal information.

These may include the right to:

• Request information about personal data held about you

• Request correction of inaccurate information

• Request deletion where legally permitted

• Withdraw consent where processing is based on consent

• Object to certain processing activities

• Request restriction of processing where applicable

• Opt out of promotional communications

We may need to verify the identity or authority of a person making a request before acting upon it.

Certain requests may be subject to legal, contractual, security, or other lawful limitations.

14. Marketing Communications and Opt-Out

ONISTA may communicate information about its products, services, developments, offers, or other business activities where permitted by applicable law.

Where required, we will obtain the appropriate consent before sending promotional communications.

You may request to stop receiving promotional communications by:

• Using the unsubscribe or opt-out mechanism provided in the communication; or

• Contacting ONISTA using the contact details provided below.

We will take reasonable steps to process valid opt-out requests.

Stopping promotional communications does not necessarily stop essential transactional, service, security, account, or legally required communications.

15. Children's Privacy

ONISTA's products and services are primarily intended for organizations, businesses, institutions, and their authorized users.

We do not intentionally seek to collect children's personal information directly for independent marketing purposes.

Certain ONISTA products or services may be deployed by organizations or institutions in environments where information relating to students or minors may be processed as part of the organization's use of the product.

Where an organization provides such information to ONISTA, the organization is responsible for ensuring that it has the appropriate authority, permissions, notices, and lawful basis required for providing and using such information.

If you believe that information relating to a child has been provided to ONISTA improperly, please contact us so that we can review the matter and take appropriate action.

16. Legal and Regulatory Compliance

We may collect, use, retain, or disclose information where necessary to comply with applicable laws, regulations, legal proceedings, government requests, or other lawful obligations.

We may also process information where reasonably necessary to establish, exercise, or defend legal rights, investigate suspected misuse or fraud, address security incidents, or enforce our agreements and policies.

17. System Logs and Technical Information

For security, maintenance, troubleshooting, and operational purposes, our websites, applications, and related services may generate system and technical logs.

Such logs may include:

• IP addresses

• Device information

• Browser or application information

• Access times

• Error information

• Interaction and navigation information

• Other technical information required for maintaining the service

These logs may be used for security monitoring, troubleshooting, service improvement, and maintaining the reliability of our systems.

18. Business Transfers

If ONISTA or Xcel Marketing is involved in a merger, acquisition, restructuring, sale of assets, transfer of business, investment, or similar corporate transaction, information associated with the relevant business operations may be transferred as part of that transaction, subject to applicable law.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our products, services, technologies, business practices, or applicable legal requirements.

When changes are made, we may update the Effective Date displayed at the beginning of this Privacy Policy.

Where appropriate, we may provide additional notice regarding material changes.

We recommend reviewing this Privacy Policy periodically.

20. Contact Us

For questions, concerns, privacy requests, or complaints relating to this Privacy Policy or the handling of personal information, you may contact:

ONISTA
A brand of Xcel Marketing

Email: info@onista.in
For privacy-related requests, please provide sufficient information for us to identify and process your request.

21. Relationship With Applicable RCS Terms and Policies

Where ONISTA uses RCS Business Messaging, our use of the service is also subject to the applicable terms, policies, and requirements of the RCS Business Messaging platform and its participating technology providers.

Nothing in this Privacy Policy is intended to override, replace, or conflict with applicable RCS Business Messaging terms, policies, or legal requirements.

Where a particular RCS feature or communication requires additional notice or consent, ONISTA may provide that notice or request that consent separately.

22. Acceptance

By accessing or using ONISTA's website, applications, products, or services, you acknowledge that you have read and understood this Privacy Policy.

Where applicable law requires specific consent for a particular processing activity, ONISTA will seek the appropriate consent through the relevant process.

© 2026 Xcel Marketing. All Rights Reserved.

ONISTA is a brand of Xcel Marketing.